Since Google Panda, now more than ever it is important that you pay equal attention to your onsite content as well as your offsite posts, blogs and articles.

Fail to regularly introduce new and relevant content to your website and you will drop in rankings, no matter the quality of your keyword choices.

How can I improve my onsite SEO?

There are a number of onsite-factors that can influence your search engine rankings, the primary being your content.

In the past, businesses were able to get away with producing and uploading poorly written copy as long as it was filled with quality keywords, yet this is no longer the case.

Nowadays, the content on a web page has to prove that it is worthy of a strong search engine position, but also that it will fulfil what the user has sought to gain from it e.g. information about your business, products or services.

With this in mind, it is important that every page of your website is filled with quality content that not only incorporates keywords but answers the questions and needs of your potential customers.

But that is not all…

In the SEO world, good content must also ‘supply a demand’ and be ‘linkable’:

  • Fulfils a demand – the strongest type of content is copy that does the best job of supplying the largest demand. This can come in any of the following forms: a Wikipedia article that explains the definition of a product/program; a video, image or sound, or a bunch of text.

    As long it supplies a demand, it is considered good content.

  • Linkable – content is worthless if people can’t link or gain access to it. At the same time it is highly unlikely to rank well on search engines, if traffic cannot be driven towards it.

That is why from an SEO perspective it is vital that all sources of content can be linked to, to ensure that you rank well and remain on top. For instance, if you’ve got content such as a slide show that cannot be accessed without a customer logging onto your website, or your content cannot be reproduced or shared; then no matter the quality of your content, it will fail to rank or position well on Google.

As we mentioned before, your site is only as strong as your onsite SEO. Without it, customers have got nothing to link to, nor can their demands be fulfilled.

So before you contemplate launching an SEO campaign, try to bear in mind the importance of good content, strong links and your sites ability to supply a demand. Integrate each of these onto your main website and you can instantly strengthen your campaign.

More importantly, offer your onsite SEO the adequate attention it deserves – by supplying it with new content – and you can easily keep your SEO fresh, interesting and insightful, and ensure that you continue to remain a leading supplier in your industry.